IMG Academy -
The IQ Digital Magazine
Digital magazine for prospective students and parents showcasing the capabilities of this unique boarding school that focuses on student athletes.
Client wanted to produce content that introduced and substantiated the core concepts of their pillars of mental performance coaching and how it drives their intentional personal development approach to education for student athletes.
Working with the client, we developed a lead magent for parents exploring the full suite of IMG offerings through the publication of this digital magazine. The magazine features alumni profiles of illustrious professional athletes from IMGA academy, in depth interviews with IMGA coaches and real case study examples that make IMGA feel accessable and relatable.
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