Cancer Answers @ Simmons Website

A physician focused content hub showcasing breaking research and clinical reporting by expert physicians.

Objective

Simmons Cancer Center was looking for a way to increase engagement with physicians for reputation building and recruiting purposes, while spotlighting the research and clinical expertise by UT researchers.

Solution

As part of a comprehensive digital marketing program, a flexible content hub was designed to give the client the ability to deftly communicate complex clinical content, regardless of format. The flexibility in the layout gives opportunities to play up new cover stories along with mix up CTA opportunities that are built directly into the grid. There are several different areas on the hub homepage for different feature content including sliders, that helps break up the grid of story thumbnails. These feature sections can be a curated collection by topic.