California Closets Personas

A set of multiple crafted personas and presentation documents designed for internal strategy meeting.

Objective

California Closets sought to evaluate their audience to develop effective and targeted sales strategies. This included assessing current personas and identifying trends in the evolving sales landscape to create additional personas for targeted sales efforts.

Solution

This team worked to develop a collection of tailored personas based on thorough market research and data analysis. The personas were crafted into a branded presentation which included interactive buttons that showcased recorded voiceovers for each persona, embedded hyperlinks, internal page linking and custom infographics.